Gilmour Academy is an independent, Catholic school in a highly competitive market in Northeast Ohio. The overall objective of the rebrand was to increase enrollment by raising awareness of how Gilmour Academy's Mission-based philosophy directly contributes to academic excellence as wells to the education to the whole self. The dedication to each students personal and spiritual growth prepares children for success through high school and beyond. 

Our brand goals were to add dimension to Independent and Catholic - or in this case the Holy Cross Mission - and illustrate the Charisms in a contemporary light.

The tag line Educating the Mind  Empowering the Heart  is the foundational message which is at the core of everything Gilmour. The campaign Better Together arose from the premise that some things are great on their own but even better when paired together. The use of iconic pairings reinforces the power or Heart and Mind.  Independent and Catholic. 

Response to the campaign was immediate. The combination of digital and print advertising boosted inquiries by 85%. Open House attendance more than doubled. Enrollment rose steadily, particularly by Catholic students interested in a more rigorous academic setting.