Bic Heroes Campaign
Every man needs to prepare himself before the battle starts
Every man needs to prepare himself before the battle starts
This is college project for the shaver brand Bic, in which I needed to display Bic's new shaver, Bic Comfort 3, regarding hero themes.
The concept is that every man is hero - at home, job, daily habits, with friends, wife...But it's an important issue to be prepared and well arranged to face the daily "battles". So I took some famous male heroes to illustrate the theme, and all of them traded their usual weapons to Bic shavers, showing that before any battle, they should arrange themselves.
The campaign is composed of 4 pieces: Teaser + 3 hero pieces.
Copy:
Teaser:
"Ninguém vai a luta sem se preparar..." - "No one fights without unprepared"
3 hero pieces:
"Até os heróis precisam estar bonitos antes de salvar o mundo!" - "Even the heroes need to be beautiful before the battle".
Brand Slogan:
"A força que você precisa." - "The strength you need."
The concept is that every man is hero - at home, job, daily habits, with friends, wife...But it's an important issue to be prepared and well arranged to face the daily "battles". So I took some famous male heroes to illustrate the theme, and all of them traded their usual weapons to Bic shavers, showing that before any battle, they should arrange themselves.
The campaign is composed of 4 pieces: Teaser + 3 hero pieces.
Copy:
Teaser:
"Ninguém vai a luta sem se preparar..." - "No one fights without unprepared"
3 hero pieces:
"Até os heróis precisam estar bonitos antes de salvar o mundo!" - "Even the heroes need to be beautiful before the battle".
Brand Slogan:
"A força que você precisa." - "The strength you need."
