Client: Roswell Infiniti
Objective: Concept & write an email to spike New and CPO sales for December 2016.
Subject Line: "Prices More Unreal Than Santa"
Email Results:
Deployed: 275k
Opens: 116k
CTR: 11k
Dealership Results: 88 New & 110 CPO vehicles sold! They outsold every Infiniti dealership in the nation for December.