Stand for San Sebastian Gastronomika 2016 event.
Guzmán Gastronomía is a whole sale distributor, with top chefs, restaurants and hotels among its custumers. For these reasons, we considered the stand had to emphasize:
- the value of the work of Guzmán
- the importance of caring for the product (showing fresh fruit and vegetables one by one)
- the simplicity (instilling empathy through a kitchen lookalike)
- the interest for contemporaneity (showing spices by chromatic order in uncommon containers specially selected for the occasion)
All of them, values or details that match with Guzmán customer profile.
Client: Guzmán Gastronomía
Art direction: Griselda Martí
Design: Noemí Batllori & Griselda Martí