Working with advertising agency Above+Beyond, we helped them bring to life the new Amazon Fire TV and showcase its extraordinary capabilities in a fun and lively way. Our challenge was showcasing the breadth of content that is packed into this tiny device in a way that highlighted its unique personality, but that still felt like a part of the Amazon family. In addition to a series of standalone Fire TV spots, we created a range of graphical solutions that were used across a variety of Amazon adverts.