Rebranding Mad Cool Festival 2017.
Proposed new visual identity for Mad Cool, festival that is celebrated during the days six, seven and eight of July in Madrid. With international artists from the Indie, Pop, Rock and Electronic scene that aims to consolidate in the short term, as one of the major festivals of alternative music at European level, integrating other artistic disciplines in the same space.
Form: the logo is constructed from three boxes that refer to the space where the festival takes place, providing stability, balance and firmness. In contrast, the color palette brings warmth, dynamism and energy.
Design by Eduardo Reolid.
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