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    A Toys"R"Us Canada 2011 corporate conference logo design project.
Toys"R"Us Engage, Execute, Excel logo
A 2011 Toys"R"Us Canada corporate conference logo
Main challenge for this project was to visually convey a conference motto message - engage, execute, excel. An idea was to play around with three E's with which each word starts. I created two concepts: one with the three overlapping "e" bubbles and another one where the "e"s formed with a ribbon-like shape. The second concept was the winner. Main reasons why it had been picked was that it tells a story of strong connection and continuity between three elements: engage, execute, and excel.
Three "Bubbles" version 1
Three "Bubbles" version 2
Approved "Ribbon" logo