Willington Nameplate
WILLINGTON NAMEPLATE

Enabling Essential Communication

Since 1965, Willington Nameplate had used its family-minded, do-whatever-it-takes, entrepreneurial spirit to succeed. However, an altered competitive landscape and a changing, growing workforce meant they had to rethink how they would approach the future.Willington need to clarify and strengthen their internal identity as well as the image they presented to the marketplace. Working closely with their leadership team, we helped shift their self perception from “makers of a nuisance commodity” to “enablers of essential communication.”With this new, authentic story as a foundation,we leveraged the contributions of the entire company to modernize their brand from the inside out.


This work was done at Fathom with Bruce Kaechel, Joe Philippon and team.

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Willington Nameplate
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Willington Nameplate

re-brand for manufacturing business including identity design, responsive website, signage design, apparel design, stationery and brand guideline Read More
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