I worked with Start JG Dubai on a brand identity of YAS island in Abu Dhabi​​​​​​​, UAE.

"YAS Island is an Emirati-bred, world class destination that is home to a multitude of leisure, cultural, social and business attractions suited to all audiences."

 I was commissioned to execute YAS logotype illustration / key visual to become part of the visual identity developed by StartJG.

The logotype is bilingual and reads YAS from left to right in Latin, and from right to left in Arabic.
The final outcome is an artwork in my staple style, created in a way that is more refined, smooth and versatile, suiting the various applications.
The illustration serves as brand key visual and is extensively used across different media

usage examples courtesy of StartJG

Chief Creative Officer: Darren Whittingham
Senior Producer: Douglas Merry