5 Successful SEO Strategy Tips
If the beginning of 2017, and that means it's time to reevaluate where you stand with your business. As you may have started to realize over the course of 2016, online marketing has become the number one way to promote any business. With tools like social media, blogs, and online video, most advertising has now switched to online. So, what does this mean for you and your marketing strategy? Well, it means that whether you like it or not, it may be time to now focus on your SEO marketing strategy.
Yes, SEO is not fun, nor is it always easy. However, it is very important. And now, at the beginning of 2017, is the time to reevaluate your strategy and see where you can improve. In this article we'll give you 5 tips on how to develop a winning Indianapolis SEO strategy.
Tip #1: Select Pages to Optimize & Promote
The best strategy that you can have when trying to improve your SEO, is prioritizing. You need to be able to select only a few pages to promote and optimize. Otherwise, you’ll spread yourself too think and could end up spending a lot more money without gaining higher rankings in your industry niche.
Choosing the pages to optimize will mostly depend upon your industry and specialization. For instance, if you are a clinic, go with your most popular procedures. If you are an e-commerce website, focus on your most competitive products. And so on and so forth. One thing that is important to keep in mind, is that if you want to optimize and promote two service pages, yet only have the budget for one, you'll want to choose the page that already has a better rank. Trying to do all the pages is a useless task, and more than likely you are limited in time and resources. So, keep your focus on your targeted pages. By doing this you can improve the rank of your key pages, which in turn will give you a substantial SERP boost to your site.
Tip #2: Run A Competitor Analysis
Understanding your competition is a must when it comes to SEO marketing. You need to be able to see how they are ranking, what they are doing better than you, and where you can improve in the areas they are failing. You can run a successful competitor analysis by looking at their on-page and off-page tactics.
When it comes to their on-page factors, you’ll want to analyze: keywords, URLs, titles, headlines and subheads, images and alt tags, meta-descriptions, content structure, content length, widgets and plug-ins, load speed, and mobile friendliness. For their off-page factors you'll want to analyze: the number of backlinks leading to the given target page and types of backlinks.
Just make sure you're paying attention to keywords. For instance if your competitors are ranked in the top 10 results on Google and you are not logic would dictate they are doing a better job with keywords than you are. The goal here is then to fix the problem, and figure out how you can better use keywords in your targeted pages. There are several tools on the lab that you can use to help with this research.
Tip #3: Compare Strategies and Figure Out What You Can Do To Improve
Once you run your analysis now is the time to compare your two strategies and figure out where you can improve. To be able to do this you need to answer these following questions: what main keyword or words do they use on targeted pages? Do they use LSI's? If so, how many? What is their keyword density? Does the main keyword occur within the first hundred words? Are there enough bulleted lists and white space? Do the pages feature social buttons? How are the links placed in content? What is the load time? Are the page optimized for mobile? And so on and so forth. Once all of these questions are answered, jot down what you can do to improve upon your different pages. The key here is to really understand what your competitors are doing better than you. Then you can build upon that for better success.
Tip #4: Run Analysis On Behavior Factors
Now that you have figured out what your competition is doing better than you, with on-page and off-page optimization. Now you need to switch your attention to factors such as design, usability, and user behavior on your targeted pages. By understanding and analyzing this information, it will help you figure out why your pages are either maintaining good search standing, or failing to yield optimal results. In order to do this you need to run a behavior analysis. Something as simple as Google Analytics can help you analyze the following metrics:
- Bounce Rate
- Average Time on Page
Having these answers will be enough to help you understand how your visitors interact with your pages, content, conversion forms, and CTAs. This information will prove invaluable when it comes to figuring out how you need to better optimize your targeted pages.
Tip #5: Implement Your Strategy
Now that you've collected all of the data, and analyzed its. You can now start harnessing your Indianapolis SEO magic to its full potential. To implement your strategy you can do the following:
- Optimize one targeted page after another.
- Check to see if the optimization helps your pages perform better in the search. And if not, figure out why.
- Use what you've learned to outdo your competition and industry standards.
Remember to keep in mind that SEO is an ongoing process. Unfortunately, your job is never really finished and you need to keep improving your pages and analyzing what your competitors do in order to stay one step ahead. If you can do this and follow these steps you will be setting yourself up for SEO success in the year 2017.