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    Organic Pet Superfood identity, packaging and website.
Organic Pet Superfood

I recently rebranded Organic Pet Superfood - a boutique line of organic pet supplements based in Boulder, CO. They needed a new identity and packaging system that would better reflect the quality of their product, as well as their commitment to natural ingredients.

In a marketplace dominated by dull, white plastic bottles that look more like generic vitamins than premium pet nutrition, the simple, colorful design is positioned for the sophisticated, savvy pet owner who appreciates the value of organic, whole food nutrition. The packaging also uses recycled paperboard - an industry first.

- 2010 Dieline Award -

Designer: Jim Hargreaves / Client: Organic Pet Superfood