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    How could the internet be considered the World Wide Web if only half of the world’s population is connected? We created a series of print and dig… Read More
    How could the internet be considered the World Wide Web if only half of the world’s population is connected? We created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online. Read Less
    Published:
Agency: SID LEE, New York
Photographer: Francisco de Deus
Creative Production Studio: Ars Thanea

Background
Internet Access is considered a basic human right together with Freedom of Speech, Gender Equality, Water and Shelter by the United Nations. Each person that comes online has the potential to create and share knowledge that improves the internet for all.

That’s why Internet.org by Facebook is exploring ways to get the unconnected half of the world online. To date, Internet.org has brought more than 19 million people in 38 countries online through a range of services — like installing wireless hotspots, beaming internet from the sky and creating platforms that enable data-free access.

Campaign
How could the internet be considered the World Wide Web if only half of the world’s population is connected? We created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online.


Bringing to life series of still images. Combining on-set photography material with digital craft.


As an extension of the visual treatment created for the campaign,
we developed a series of CGI icons to illustrate Internet.org's suite of services.


We created some assets necessary to perform a whole campaign – the campaign’s
typography, an illustration used in a comic book and a female portrait painting.


We joined forces with the New York team to arrange a perfect photo shoot. Back to our studio in Warsaw, it was time to use the digital goods. Our Digital Artists made magic happen – 2D, 3D, retouch – everything to achieve the best results.
Facebook
Brand Planner: Ravi Khanna
Digital Media Manager: Anna Ziskin (On Set)
Head of Brand Marketing: Nate Mordo
Head of Consumer Marketing: Kofi Amoo-Gottfried
 
Sid Lee New York

Creative Director: Felipe Ferreira
Account Director: Brett Niebling
Account Executive: Gillian Couchman
Producer: Dana Kandic


Ars Thanea
Executive Creative Director: Peter Jaworowski
Producers: Marta Król, Tomasz Wachnik
Art Director: Karol Klonowski
Concept Artists: Krzysztof Rosłan, Mikołaj Piszczako, Michał Lisowski
Typography: Mikołaj Piszczako
Digital Artists: Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski, Maciej Mizer
3D Lead Artists: Piotr Nowacki, Łukasz Skurczyński
Modeling & Textures: Ernest Kośka, Anna Mierzejewska, Jakub Włodarczyk
Shading: Piotr Nowacki, Ernest Kośka, Jakub Włodarczyk
Animation: Piotr Maciocha


Photo Crew:
Photographer: Francisco de Deus
Photographer’s Rep: Blake Pearson / VISU
Producer: Susan Shaughnessy
Production Coordinator: Brie Walsh
Animator: Zack Williams
Digital Tech: Alex Smith
1st Photo Assistant: Mari Juliano
2nd Photo Assistant: Ben Mistak
Gaffer: Leandro Viana
Fabricator: Makoto Aoki / Swell
Fabricator Asst: Tomoka Tsuchimochi
Fabricator Asst: Erina Hattori
Prop Stylist: Paola Ramirez