Orlando Arocena's profile

JOSE CUERVO TRADICIONAL MURAL EVENT-SOHO NYC

JOSE CUERVO TRADICIONAL
MURAL LAUNCH EVENT

@ the Open House Gallery SOHO NYC
Hi everyone- hope all is well.

On August 7, 2012- I had the honor of helping launch the "Jose Cuervo Tradicional MURAL Project"-
I shared a gallery space with 3 really cool artist- We had 2.5 hrs to create a painting that represented Mexican Heritage.

Being a 2nd generation Mexican-Cuban-American, I wanted to show a hybrid of visual icons, painted in acrylic.

Cheers and enjoy!


Here's the cool details about the CONTEST!!!! CHeers and Good luck to all!
Jose Cuervo Tradicional is inviting artists over the age of 21 to compete for the opportunity to win $15,000 by submitting an original mural painting inspired by their passion for Latin culture and the Jose Cuervo Tradicional bottle. Jose Cuervo Tradicional will also donate $15,000 to a Latino arts and cultural organization on behalf of the winner as well as display the top 10 murals in a public artistic venue such as a gallery or museum to be announced at a later date.

Artists can participate in the Jose Cuervo Tradicional Mural Project contest by submitting a 150-word statement describing how they are inspired by Hispanic heritage, along with their professional artwork portfolio via http://nalac.submittable.com/submit/13194/submission or TheTradMuralProject@MKTG.com. The application period is open from now through 11:59 p.m. (ET) on Friday, Aug. 31, 2012.
PR Newswire (http://s.tt/1kjnq)



Here's one of the vector sketches that I submitted months before the event.
Here's the other vector sketch which was approved by Diageo and Jose Cuervo International for the event.
Here's the final 4' x 6' acrylic painting.
 
 
Thank you for visiting.

If you care to see more or the "behind-the-scenes" of my work,

please check me out on facebook.
JOSE CUERVO TRADICIONAL MURAL EVENT-SOHO NYC
Published:

JOSE CUERVO TRADICIONAL MURAL EVENT-SOHO NYC

Aug 7, 2012 Jose Cuervo Tradicional Mural Project launch event at the Open House Gallery in SOHO NYC. Cheers!

Published: