This game was created and designed as a first-introduction promotional item to be shipped to key contacts in the marketing departments at large B2C companies in the United States. Named "ROITOI," this game's name is a play on R.O.I. and includes symbols of Selligent's vertical markets as well as information about Selligent and the products it offers. I helped develop the game mechanics for the game, and designed and illustrated the majority of the visuals on the cards.

In order to give card recipients more information about the game and to start to create a community around game owners, I also designed and guided development of a ROITOI microsite.