The new identity for the Zenadent dental clinic has been produced using modular elements assembled to create ever changing compositions that reflect the concept of this brand.
Inspired by stencil style fonts, we have produced a logotype using basic geometrical elements to draw each letter, differentiated by the two main colours. These small pieces have become the basis for the lettering and all other parts of the communication, in close connection with the colours.
Gradients are then used to characterise each photo for a “cool” and more dynamic appearance, also in relation to competitors in the industry.
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