THE CLIENT
Is a Colombian brand manufacturer of clothes, They proposed a different idea of daily wear with other stamping process. The target is people who have a cultural environment in art and cinematography.
This is a redesign of the logo.
THE CHALLENGE
To use a character like pig was a difficult task; but, we decided to create a new concept around this animal. He is famous and has been used in food and meat stuff, so the point was to give him personality and new concept.
THE RESULTS
A pig whose name is Potter, has character and personality. Communicates the main concepts of the brand and makes that the customers feel identify with him.
