Graphika Manila is the premier creativity conference in the Philippines,
hailed as one of the most influential events on design this side of the world.
We were approached by Aram, the organiser of Graphika Manila, to work on this year's branding.
Of course, we couldn't refuse! We were also featured as speakers, speaking alongside Gary Baseman,
Artgerm, Marcel Ziul, Jonathan Kim, Kerby Rosanes, Rizon Parein, etc.

We took in mind the goals of Graphika Manila's attendees:
To learn, get inspired and adapt to new ideologies and thoughts.
Our concept of adaptation brings us from the past to present, into the future.

The Past (ourselves as designers) to Future (successful designers);
To do this, we introduce the evolvement of one animal to another.
The Carabao (also known as the water buffalo):

The Carabao is a representation of endurance and that that displays patience and resilience.
These are the same values that are required to get started in the industry.
It represents our struggles of each individual.
The Fish:

The fish is a representation of unity and strength in numbers.
Only when we learn from each other and work together, then we are able to improve ourselves and grow.
The Philippine Eagle:

The Philippine Eagle is a representation of strength, uniqueness, wisdom and firmness.
All of which are traits of a successful designer.​​​​​​​
Concept Sketches:
Environmental Concepts and Sketches:
We introduced three different environments to our story, the canyon, a freshwater lake, and the skies.

The canyon is a representation of an empty, dry, and bumpy start of every individual.
The freshwater lake is a representation of a different form of struggle, fighting against the water currents.
The skies is a representation of freedom and endless reaches. This is every designer’s target and achievements.
Logo Design:

We implemented our animals into the logo by blending the visual style together to keep both intact through its logo.
Poster Design:

With the concept and logo locked down, we are then able to proceed to create the poster using our characters and its environment.
With the poster, we incorporated the different environments that we conceptualised to provided.
Initial Website Concept:
We proposed to create a website that brings the audiences through a form of visual storytelling,
with its different perspectives, environments and animals.
To further emphasise the experience, we wanted to play with depth and moving gifs.
Website Assets:
The website development was created by the team at unintentional.
Big thumbs up to the team! You can view the final website here.
Event Tickets:
Storyboard Development:
Character Modelling, Texturing, Rigging and Animation:
Background Modelling and Texturing:
Typography Experiments and Breakdowns:
Behind The Scenes (Process and Breakdown):
Final Opener Animation:


Client: Graphika Manila (
Produced by: Genesis Motion Design (
Creative Direction: Benjamin Ang, Muhammad Riduan, Ian Chua, Joey Quat, Jeffry Wen
Art Direction: Benjamin Ang
Design: Rachael Lum, Ian Chua, Kristine Chua, Joey Quat
Animation: Muhammad Riduan, Rachael Lum, Ian Chua, Darren Shieh, Alvin Gunawan, Jeffry Wen
Sound Design: Zendyll (
Thank you to the organisers, Aram and Ella, once again for this opportunity.
You can follow our work on these platforms: 
Instagram | Facebook | Dribbble | Vimeo | LinkedIn
Graphika Manila 2017
user's avatar
Genesis Motion Design