This was a brief assignment to design a web-banner for a new product called "Pink Loans" by Flow, a lending marketplace for college students to get loans to pay for tuition, travel, shop & more. Pink Loans are specially designed for female students with a larger goal to empower women by means of financial independence. The main idea behind this web-banner is to announce the introduction of this special kind of loan to the company's product catalogue, on the website homepage. The top design considerations were:
1. To make the banner stand out on the website homepage.
2. To catch the attention of the target audience i.e., women.
2. To highlight the important benefits of this loan upfront.
3. To make use of visuals elements that conveys the sentiment of the product.
4. To use colours and graphic style that matches the website's design scheme.
The Design Process involved brainstorming to identify various keywords that define the overall message to be conveyed through the banner and creating the visual elements based on the keywords. The website's color scheme is used as a reference so that the design of the web banner blends well with the website's overall design.
