Other Music is a rock / experimental jazz / obscure electronica / heavy metal - the more bizarre the better. Since the store has such a variety of music, it became the main source of inspiration. The identity is a mixture of different personalities, and was inspired by the type on album covers of various genres. The logo is ever changing, and takes on a range of styles that reflect an array of personalities. In certain applications where the logo stands alone, it still exhibits the spirit of the brand.