Jonathan Lee's profile

Lunch Hour NYC

Exhibition & Signage
NYPL: Lunch Hour NYC
The History of Lunch in New York City
"Lunch Hour NYC looks back at more than a century of New York lunches, when the city’s early power brokers invented what was yet to be called “power lunch,” local charities established a 3-cent school lunch, and visitors with guidebooks thronged Times Square to eat lunch at the Automat. Drawing on materials from throughout the Library, the exhibition explores the ways in which New York City—work-obsessed, time-obsessed, and in love with ingenious new ways to make money—reinvented lunch in its own image."
—From the events page at www.nypl.org

Under the art direction of Pure+Applied, I was involved with exhibition graphics, print collateral, materials sourcing and production.


Credits
Design:Pure+Applied, Yoshi Hozumi; Direction: New York Public Library; Production: Bedwick & Jones, Spaeth Design Studio,  T.E. Black Studio.
Panorama of entrance to the show
Automat Wall with running movie clip
Origins of the word "lunch."
Famous savory pies and immigrant stories
Luncheonette Slang and Jargon
Lunch at Home Wall, with recipes about dieting, salads, and peanut butter.
Infographics depicting the issues with school children and nutrition.
A history of women's power lunches, centered around famous restaurants
New Yorker covers throughout the years depicting lunch
Lunch Hour NYC
Published:

Lunch Hour NYC

"Lunch Hour NYC looks back at more than a century of New York lunches, when the city’s early power brokers invented what was yet to be called “po Read More

Published: