Dentica

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Background

Dentica is a premium dental clinic, located right in the heart of Bucharest, offering patients the dental treatments on the biggest level, performed by a young team of specialists using advanced equipment, so that each patient receives the best and fastest dental treatment possible.

Logo: Smiling is a serious thing

In a ruthless competition in the dental clinics market, our client needed a strong and convincing identity for the Dentica clinic. Since the beginning of the collaboration, we have proposed to stay as far away from cliché solutions (the symbol of a tooth or the bitten apple), which visually dominate the whole category, and which have lost their essence and relevance. The entire branding process was born from the story of the 2 young founders, who wished to offer the friendliest medical service by giving each patient a comfortable feeling as “home”.

The creative simplicity of the graphic symbol consists of a single idea of an intelligent and healthy smile, which neutralizes the frightening perception about dentists. It is a brave positioning that differentiates the Dent clinic from the local competitors. The result correctly conveys the values of the clinic: the care and passion of the Dentica team are to give each patient a fully complete smile.

Print materials

The process of constructing the visual identity “Dentica” was completed by a series of key elements that visually spoke about the story and the services of Dentica, in a brave and educational way, offering to all materials the force to significantly influence the future of the dentistry clinic. All the materials created for dentistry were drawn within the position of specialist in the dental field and aligned with the created visual identity.

Interior design

Dentica identity integrates elegantly with the interior design and creates a friendly and harmonious environment for the client. The interior design for the Dentica clinic was intended to provide clients with exceptional medical care in a beautiful and friendly environment, aligned with the brand architecture.