This is the world’s first automobile presentation employing real-time motion tracking technology. Acting as the author of its own presentation, the new Audi A5 coupé effortlessly controlled the 3D mapping scenario by driving around the projected area. Special sensors were attached to the car to detect its precise location in the 500 m² space and to connect it to the live synchronization and rendering system creating impressive video content and controlling light fixtures in real time. More than 400 guests watched the show from the stand designed to secure a specific viewing angle. At the show’s culmination point each of them was surprised by a phone call from Artificial Intelligence.
S E T U P V I Z U A L I Z A T I O N
F R A G M E N T S A N D S T I L L S
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General Producer & Creative Agency
DEPARTÁMENT
Creative & Technology Concept
DEPARTÁMENT x SILA SVETA x Interactive Lab
Video Content and Special Effects
SILA SVETA
Interactive Show, Tracking System
Interactive Lab
Music & Sound Design
Monoleak
S I L A S V E T A T E A M
Art Director
Ilya Balakin
Creative Director
Alexander Us
Project Manager
Dmitry Babanin
Production Director
Vadim Vinogorov
Producers
Alexander Us, Alexey Rozov
Supervisors
Zoya Kharakoz, Mikhail Dadaev
Concept Artists
Polina Sukhanova, Ekaterina Konovalova
Designers
Denis Sidorenko, Anton Nguyen,
Sergey Akulyonok, Maxim Bitiukov,
Darya Shurkina, Inna Savina, Zoya Kharakoz,
Oleg Barankin, Vitaly Zykov, Vitaly Babich
Technical Director
Dmitry Petrov
Maxim Tulin, Denis Akopov
Technical Production
Sergey Zakharov, Vladimir Popilin,
Mursal Mamedov, Pavel Ivashchenko,
Dmitry Lobov, Fedor Selin, Mikhail Portnov,
Yury Volodkin
