From Zero To Hero

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Background

It is a manifest-project, signed 100% by BroHouse, through which the agency wanted to communicate a valuable principle in any field of activity: we need heroes, inspirational people, social models who risked through courage and the choices made because they believed in an ideal.

Meet the Super Heroes

BroHouse has built each character separately, using an unconventional and challenging style!

Do you know what the most important thing I learned from them, what they all have in common, from Thor to Robocop? It’s courage! You need that little courage to make that leap of faith and earn your place among the Super Brands.

“From Zero to Hero” explains the “Zero” moment from where we all started and then follows a training process and definition of our personality as a human being. Each of us has a superhero in our soul, which helped us to define our aspirations. We have built a set of heroes as “recognizable” as possible, and their stories can be applied in any field. The transition from “Zero” to “Hero” is a transfer of values and qualities. There are situations in which a valuable person can become a majority! Because it is already a model that has “captured hearts”. Exactly what in branding, after a lot of work and perseverance, you get to have a place appreciated among the big brands.

This project later became a viral campaign on social networks, which has enjoyed so much notoriety and visibility. BroHouse portrayed communities of entrepreneurs and colleagues who had come to symbolize success, experience, and courage. Back in 2014, the project helped to decorate and promote the ” Hub 360 ” location, by gluing the walls and other collateral materials. Each colleague was branded himself with a superhero in that he wanted to define creativity, courage, and ambition.