Visual Museum is a fictional Milan based museum of graphics and visual design. The museum's attitude is bold, interactive, dynamic and colourful.
We designed VIMU's logo playing with simple geometry, creating a symbol that optically generates the V and M letters.
The museum's image focuses on dynamic geometric patterns and strong colour contrasts, with a bold and clean approach, echoing the logo. The identity was transposed on the graphic image of an exhibition featuring Chip Kidd's works, the notorious book cover designer.
We also designed the website and an app for interacting with the museum's content.