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    Naming and brand identity for Aliat
    Published:
Juanjo Calzada is a labor consultant with a wide experience, he contacted me because his brand did not reflect what it really was, it was obsolete and needed a new direction. We created a new name that was short, easy to remember and that was faithful to its fundamental value: trust and complicity with its customers. The graphic identity enhances the name, presents it in a sober and forceful way, without complexes or artifices.