LATS stands for Local Area Trade Services and is a startup company specialising in connecting tradespeople with clients.

Blue was chosen as it implies trust and sturdyness. The square border lends itself to this affect too.

The logo has a paint effect, reflecting that the product is home maintenance and trades based.

The red map marker icon contrasts not only with the blue, but with the rougher effect l of the logo, pairing a symbol often related to technology with a more tangible look and feel.