Website redesign and re-launch is a big step you have been planning after seeing substantial growth of your business. Here, it would be highly important that this major change goes live with no mistakes committed. The factors like website’s structure, content and links need to perform well after the re-launch. Therefore, the first thing of your concern should be an SEO audit.
We can break down SEO audit into two main processes, i.e. a pre-launch SEO audit and a post-launch SEO audit.
The pre-launch SEO audit
While a SEO audit after launching the website is certainly an option, how about finding and fixing majority of issues with the website before the website goes live? This is exactly what you can do with a pre-launch Indianapolis SEO audit.
A pre-launch audit is a simple approach which you can follow easily. You just need to have a little technical knowhow regarding in-depth SEO. The aspects you need to work on are mentioned as under.
1. Your web analytics need to track from old version of the website to the new one. Inconsistent tracking would show you the wrong picture from which it would be very difficult for you to make analysis about your progress. To get help in consistent tracking, you can Google Tag Manager. This tool needs to be integrated with the Google Analytics. To do this, you can remove the Google analytics code from the website and then add it using GTM.
2. To ensure that your website is technically correct, you need to run a technical review. This review basically involves testing the technical aspects of the website such as website’s speed, website’s response when it is opened in mobile devices and the review of robot.txt file. Furthermore, a technical review allows you to deploy a mechanism to create regular structured markups correctly.
3. Next aspect to check is content of the website. In a content review, the elements that we check include images, quality of the content, keyword density and placement, and descriptions. While most of the SEOs know about other elements, what they normally ignore is the image part. When we upload a bigger sized image in a small portion of the page, it creates problems in the loading of that image, ultimately increasing the loading time of that page.
4. Link review is another highly important fact to work on. If your website’s re-launch doesn’t involve change of domain, you can probably carry on with the internal linking and 301 redirects your website possessed before the re-launch. However, you certainly need to work on this factor if you are switching to another domain because this switch is most likely going to nullify the pervious entire internal linking and all of the redirects.
Pot-launch audit involves the same procedure as that of pre-launch audit. However, if you have made no mistake in performing an in-depth pre-launch SEO audit, the good news is that you wouldn’t need to work extravagantly on the SEO audit after the launch. Still, you still need to monitor your website closely. If you witness the drop in organic traffic and ranking, there would definitely be something wrong with one or more aspects we mentioned in the pre-launch audit. Linking and page speed are the very first things that you need to see if there is a drop in traffic.