Siófok, Where the Balaton Begins
brand identity. 

Earlier this year we have made a Strategy for the city of Siófok, to approach tourism from a new direction, called Where the Balaton Starts

The base of this strategy is playfulness, which was also the main theme we explored during the making of the brand identity, accompanying the strategy.

We wanted to have a system of graphic elements, which can be combined in a million different ways to suit every need a city which lives by tourism needs.