Tom's Guide: Rebranding & Redesign




By rapidly prototyping and testing the design with its readers, we helped the editorial team at Tom’s Guide realize its vision as a tech publication that anticipates the needs of modern shoppers.

The writers at Tom’s Guide pride themselves on putting technology in layman’s terms. Whether they’re listing the best fitness trackers on the market or summarizing Apple’s latest keynote, guiding the average customer through the turbulent world of tech is what they do best. They chose Your Majesty to design a new home for their reviews, news, buying guides and more.




The new brand mark.


A responsive website that works wherever you are.



This challenging task required a holistic rethinking of what Tom’s Guide offers its readers. Our research revealed that they’re hardly passive recipients of information. Rather, they’re active researchers who jump between 5 or more browser tabs per session, comparing multiple products at a time and skimming reviews for key specs. In other words, they’re on a mission, and the redesign needed to address this. With that in mind, we envisioned a tech publication that could serve goal-oriented readers in new ways, with functional tools, a smarter search experience, new comparison features and lifestyle-based editorial recommendations. A redesign of the information architecture and improved tagging made life easier for writers, too.

Tom’s Guide and Your Majesty continue to collaborate on the site’s ongoing development.




Reviews make information easy to digest, while allowing users to dig deeper.


New content types, like Buying Guides, help writers recommend the best products for fitness, travel, and other everyday contexts.


New features making finding the right product as easy as answering some basic questions.


News junkies can easily catch up on the day's top stories.


Our process was driven by defining our challenges, running experiments, testing design concepts, and applying what we learned in the next iteration.


User testing allowed us to understand how people would actually interact with our product, and why some solutions were more effective than others.



P R O J E C T
Tom's Guide Rebranding & Redesign

C L I E N T
Tom's Guide

S E R V I C E S
Discovery workshops, research, creative strategy and branding, user experience, content strategy, information architecture, responsive design, usability testing, prototyping, digital style guide, animation.



Tom's Guide: Rebranding & Redesign
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Published:

Tom's Guide: Rebranding & Redesign

By rapidly prototyping and testing the design with its readers, we helped the editorial team at Tom’s Guide realize its vision as a tech publicat Read More
19
462
0
Published:

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