It is always a great challenge to take a concept and find a new way to express it. For this project I wanted to talk about Alzheimer's in a way that is visually engaging. I chose the final idea of text repeating and degrading to show the progression that Alzheimer's actually takes in the real world as well as demonstrate an experience of confusion that fades to realization.
Alzheimer's Awareness Ad
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Alzheimer's Awareness Ad

Vydáno: