National Gallery in Prague branding concept, we were tasked to do and where I focused on refreshing the brand and positioning it to better to present new art exhibitions and share knowledge amongst people between the public, where the posters regularly appear.


I was mainly trying to find way, where I would address one of my biggest complaint about art galleries, which was always lack of awareness, that are people usually having before visiting, which sometimes leads to confusion.

Current visual style can be seen on


This project should cover all the things I created for this task and should guide you through my decisions.


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