Gypsy Sport Spring Summer 2017
This project was to critically evaluate how fashion retailers / brands use multiple platforms to communicate with consumers. We were to identify how changes in digital media have affected the customer purchasing journey. For my project I looked at Gypsy Sport's spring summer 2017 collection. I created a GIF and looked at SEO theories the brand could use to drive more traffic to there website. Please see below link to final project, which inlcludes academic report.
