Client: Kerry Centre, Beijing
Agency: Oops Studio
Award: Runner-up in 'Advertising, Marketing and Communication Design', A'Design Award 2017
Agency: Oops Studio
Award: Runner-up in 'Advertising, Marketing and Communication Design', A'Design Award 2017
This project is used for promoting Kerry Centre’s luxury Christmas events. I conducted design and illustrations by employing diversified cultures related to various royals in the world. I focused on hotel’s luxury image with touch of modernised styling, gold prints and fancy finishings. Various golden shades are presented to cope with concept. With use of die-cut window, target audience can swap and display the royal cards they prefer. Sale informations are showed at the back of cards.
The design concept is a combination of ancient culture and contemporary style. Each royal appeared represents different outlet in the hotel, e.g. China king symbolises Chinese restaurant The Horizon, Malaysia ruler represents Asian cuisine restaurant Coffee Garden, etc. Inspired by Chinese traditional shadow play, all the figures are painted in black for contrasting gold colours. The architectures, frames and design elements appeared are uniquely designed for matching respective royal cultures.
