With the core message “more for family”, Murphy real estate agents pride themselves in their exceptional customer service, contemporary local knowledge and true customer satisfaction. Murphy promises to provide such excellence in their professional practice so that families and individuals can enjoy more comfort, more time and more peace of mind. 

above: The Murphy identity needed to be simple and comfortable, much like the brand's promise to its customers. The logo is easily identifiable and recognisable, with just enough humanistic curves and features. The brand colour palette is modern, professional, wholesome and flexible.

above: Designed for Melbourne's middle-class families in mind, Murphy's website needed to be understood by a wide demographic, digitally communicated through simplistic typography, captivating imagery and effortless UI/UX elements. The website copywriting appropriately conveyed key brand messages and values.

above: A responsive website was a must for Murphy. It was key for families to be able to access information as easily as possible, whatever the situation. The mobile site is just as simple to navigate as the desktop site, providing a consistent brand experience.

above: "It's not just about the house, the property, or the money. It's about living comfortable and happily." Murphy wanted to communicate what their brand was all about, through their digital and print campaign "more".

above: Contextual brand messaging has become increasingly popularised in the recent decade. Murphy understands the true key to happiness on a deeper, human level.

above: Murphy's brand messaging reaches throughout their personalised yet professional corporate stationary.

above: Variety filled business card set for the entire Murphy family.

above: Murphy's monthly magazine, wrapping up new home listings, real estate news, investment tips and interviews with industry experts.