Non-Profit Campaign: #LiveLonger for Mothers Against Drunk Driving (MADD)
Challenge: Create a campaign to promote an upcoming event for a non-profit company
Insight: The goal is not to stop people from drinking and enjoying themselves. The goal is to take proper safety measures in order to arrive home safely.
Solution: I collaborated with the talented Estefania Aparicio Moriñigo to present the #LiveLonger campaign for MADD during the holiday season which provides free limo shuttle services from parties downtown on New Years.
Estefania Aparicio Moriñigo designed this social box along with the logo and concept of #LiveLonger.
Estefania Aparicio Moriñigo created the banner ad above.
Estefania Aparicio Moriñigo designed the pop up ad above.
Estefania Aparicio Moriñigo created the poster shown above.
I designed the landing page for our #LiveLonger Campaign.
*I used actual club logos to represent the venues*
I designed and wrote the copy for the #LiveLonger engagement letter.
I designed and wrote the copy for the #LiveLonger reminder letter.
*I do not take ownership for capturing the photography used above*