Vrajlals Website and Invites

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Vrajlals Branding

Vrajlals is a manufacturer of fine handcrafted custom-made jewelry that suits every discerning client. They have been outdoing the standards of Indian royalty, industrialists and countrywide connoisseurs since three generations. The intricate and elaborate designs are minutely detailed and produced by skilled craftsmen with acumen and forbearance. Their services encompass luxury jewelry, with a specialization in unique and important stones and diamond solitaires.

Vrajlals & Co. firmly believes that their success is a manifestation of their customers’ confidence entrusted in them and their merchandise. In order to continue reaching out to customers across the globe, invites & posters to exhibitions as well as a website were designed. This would create a greater online presence and have a mutual benefit for the company as well as clients.

The website can be visited on www.vrajlal.com

To carry forward the jewelry’s intricate and delicate aesthetic, ornate kaleidoscopic patterns were developed. The hues of red, green and blue from the rubies, emeralds and sapphires immediately captivate the viewer. Since the entire jewelry design is not disclosed in these patterns, it leaves the customers yearning for more. These designs created from selected pieces of jewellery, were then applied to different media including the website, envelopes and posters.

Scrolling through the website:

Posters used to promote Vrajlals jewelry exhibition:

For the invites, the pattern was incorporated on the envelope itself rather than the interior card. The transparency of the paper used makes the design visible when closed as well as open. This quality also carries the delicacy of the jewelry. When light passes through the envelope, the reflections of the colors represent the glass texture of the exquisite stones.