La Serpaudrie is a country cottage located in the region of Charantes Maritimes in France.
The brief for this brand identity requested the integration of several objects representing the cottage, the place where it is located and even the activities that this region in France has to offer.
The challenge was to incorporate the forest and the ocean, with the cottage, the vineyard, the road, a boat and even the seagulls. The solution was to create a crest type symbol that could include all this components.
The use of black in the cottage, the road and the text in contrast with the other colors helps to organize in a hierarchy as primary elements in the logo.