Allstate Business Insurance
Redefining part of a big brand
Allstate Insurance came to us with a problem. They had a section of their insurance offerings that was woefully ignored. It didn't have the traction or representation that it needed to grow the way they wanted it to. It was getting lost in the world of "Mayhem" and needed repositioning. Our challenge was to take information that was mainly in the minds of executives and agents, and present it in a way that would give it the credit it deserved. Business Insurance. By rewriting outdated copy, infusing the new designs with big, beautiful photography, and making things "personal", we were able to create just that. A user experience that was friendly, educational, and valuable.