CB2 DesignMe
by Sarah Lee
Background
This is the summary of the project brief that I received.
Personas
I had to catered to three different users. Pam does sales at a pharmaceutical company and is finding decorative ways to change up her apartment. Michael is a father of three and decided with his wife to redecorate their house instead of purchasing a new home to save money. Joy enjoys looking at decorative ideas and it is important to her that her friends and family feels welcome at her place. As you can see these users are different but I geared on what their pain points and how we can serve them through CB2 DesignMe's site.
Competitive Analysis
I wanted to see what CB2 and their competitors was offering to their users. From the competitive analysis and personas I knew what features was a must for this project.
Card Sorting
I did some card sorting to see how the users categorizes each product. I notice that they do it by similarities but when I asked them to do it by room, the users finished the card sorting task faster.
Wireframes
I sketched low fidelity wireframes. I wanted it to be picture based and use the carousel method so the user will be able to see the pictures easily.
User flow
I created a user flow afterwards
User Testing
I did some user testing and notice some things I need to change. I need a better name for " full look" and "shop now". The users was confused of what it meant.
Mid Fidelity
I created the prototypes on the sketch app and did some user testing afterwards.
Solution
Every user has their own preference. Some are looking for something budget friendly. Some are looking for popularity. Some are looking are just busy and want the complete look. After picking a room the user can "sort" by price, room size, popularity. Also, the user have the option to purchase the complete look. Since most of the users do not want to be overwhelm with too much options, there will be only several room look to pick from. If the user want more inspiration there will be an inspiration section on the home page where other users post their decorative room styles from using CB2 products.
Also, the user can save/pin each item to a board so they have it all organized in one place. It is similar to Pinterest, so it is easy to use (especially those who are familiar with Pinterest).
Why it matters?
CB2 DesginMe is created to help the user with their time and money. It is easy to navigate and have features that the other competitors does not have.
Next Step
I would like to make this hi-fidelity and do more user testing
The Prototype
https://invis.io/8T9TW38DE
