Para a identidade do festival, criei uma ilustração que cada elemento também tem a função de elemento acessório para a marca. As cores fortes e a pattern de tijolinhos tem inspiração no clima tropical e na própria cidade de São Paulo, conhecida pela grande quantidade de edifícios.
EN During the Graphic Production subject, one of the semester's projects was to create a visual identity of some event or festival that would be applied in several graphic pieces. So I decided to create a music festival that would take place in two days in Sao Paulo.
For the festival's identity I've created an illustration with elements that act as a support for the brand. The strong and bright colors and the bricks pattern were inspired by brazilian tropical weather and the city of Sao Paulo itself, known for its large amount of buildings.