More Doesn’t Mean Better If The SEO Content Stinks
The SEO world is filled with various rules and regulations. It's a tough game to play, especially if you're new or inexperienced. There's so much out there on the web today telling you to do this or that. But, how much of it is actually accurate or helpful? While a good portion of it is helpful, or at least can help point you in the right direction. There are a few misleading myths that can actually do far more damage for you then good. Case in point, the idea that content is king.
Don't get us wrong, content is very important. However, it's not necessarily the quantity that matters as much as the quality. Having a bunch of mediocre blogs or videos is not going to make you magically rank. While it may have back in the day, Indianapolis SEO has evolved immensely over the years, and search engines are smarter than ever. In fact, Google's end-goal is to deliver the best solution to searchers in the fewest amount of clicks. This means, the search engine is crawling for content that delivers value and matches the user's expectations. So, how can you distinguish what makes good versus bad good content? Well, we're here to help.
Bad content is content that is created solely for self-promotion and adds little or no value to the reader. Typically this content is either vague or thin and does not help the user reach their end goal. Good content, on the other hand, is content that serves your audience's needs. So, this means in order to create good content, you need to know exactly who you are writing for. Once you can answer that question, then you need to make sure that your content does the following:
1 - Services visitors intent by answering questions and helping them complete their goals.
2- Produces an easy, pleasurable, and accessible experience on every device and every browser.
3 - QUICKLY gets the correct information and experience to users
4- Does all of this better than your competitors
Indianapolis SEO, or any SEO for that matter, is far more than just about rankings. It's about knowing your audience and educating them to help solve problems and moving them toward a connection with your site or brand. It's through this that keywords come into play. By understanding your audience you can generate some ideas of content that they would be interested in. But, you also have to make sure that you're not only providing good content that is usable for the visitor, but that they have a good experience while finding the information. This is why you need to have a well-designed and user-friendly site that promotes a positive environment. And trust us when we say Google will take notice.
But, once again having a user-friendly sites isn't enough. You need to make sure that it serves your users quickly. After all the average time a user will wait for a site to load is 3 seconds or less. Meaning your site needs to be fast in order to keep your users engaged. And of course, just like with any other part of business, you need to be able to beat out your competitors. This is why watching them and seeing what they do is so important. Look at what they're doing, and see how you can do it better. Don't copy, simply outdo.
When it comes to SEO content can be considered king. But, remember it has to be quality content in order for it to reign over the virtual world. This is why you need to have a strategy in place and understand whom it is you're trying to reach. If you can put together a solid SEO strategy and generate quality content, you and your brand can rule over the digital marketplace.