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    Creating my business cards was almost more an exploration in color than identity. I wanted a very simple, eye catching look that could be carried… Read More
    Creating my business cards was almost more an exploration in color than identity. I wanted a very simple, eye catching look that could be carried through many different pieces. I selected Gotham before Obama's campaign made it ubiquitous. I love the letter forms and how they interact within the confines of the card size so I decided to stay with it and not redesign using another font. Read Less
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Creating my business cards was almost more an exploration in color than identity. I wanted a very simple, eye catching look that could be carried through many different pieces. I selected Gotham before Obama's campaign made it ubiquitous. I love the letter forms and how they interact within the confines of the card size so I decided to stay with it and not redesign using another font.