Quality Street chocolate is considered a high class chocolate brand. This brand concentrated on selling the name and quality. I proposed a new box for Mackintosh Quality Street, the new package’s target audience are house wives, families, and people who have a lot of gatherings. The package had the same old identity, but modern and simple, to work with the era we are at today. The package has different shiny attractive colors. The new package is more functional, easier to store because it’s hexagonal prism shape, fancy and reusable in many ways.