Chris Taal is a poet and live artist performer of the written word, witch in France is known as "Slam".
As a writer, poet and a woman Christine wanted a logo that represented her and her art. She comes from an arabic background and upbringing that is really present in her work, so it needed to be visible in her brand. We chose to use some arabic forms and the shape of a heart to represent her brand.
To complete her visual identity we used black and white photography with grain and texture. The pictures of her "slaming" and her notebooks are part of the visual aids to express her identity.