Cie de la Dame in a theater company that specialized in one woman pieces headed by Corinne Mariotto.
The brand identity was inspired by the lighting used in theater. The "spot lighting" is used to bring the attention of the public to one particular character or space in the scene, it brings light to an otherwise black space. This logo is meant to bring attention and light to this company.
In the brief, the logo was required to have a feminine vibe because most of the productions of the company are a one woman show and it is part of the name brand "dame". The use of uneven circular shapes and the selection of colors are meant to highlight the femininity of the brand identity.