While working on this project the specialists at ShumiLoveDesign have based their efforts on the unique character of the product itself as well as the deep-seated traditions in its packing. Since Lambrusco is a unique and original product with a precise geographic character, the packing design for such a drink should feature a recognizable style that would allow identifying the product at first sight.
The overall style of the presented design concept fully reflects the deep-seated traditions of Lambrusco packing with their common patterns and tuned-down colors. The trademark’s name serves as the main graphic element of the composition, executed in a stylized font and enclosed in a lush frame. The frame itself consists of a very complex and detailed pattern, the overall style of which can be characterized as vintage. The label as well as the complimentary neck collar are executed in a distinct old-European spirit, which brings to mind the images of manufactories, family-owned vineyards and regal courts. This exact adherence to old traditions is what’s expected in the packing by the people who understand the specifics of this product.