x Project brief:
TEDx is a nonprofit organization that bring people together to speak about their personal stories and experiences, spreading their ideas. TEDx UCP Porto was part of the worldwide TEDx events. This edition hosted by Catholic University of Porto had as main theme “Coopetition”.
competition, cooperation, rooster game, puzzle, modular, team.
Cooperate to compete
Inspired by the coopetition theme, all the activation and design of the event are inspired by the idea that we need to cooperate to compete. The rooster game was the starting point, allowed us to play with the TEDx logo using the letters O and X of the words Cooperation and TEDx. The design pieces, like the flyers and the posters were modular. At the same time, the public could intervene in the construction of the identity by changing the pieces, or looking for a partner to face in the game.