The objective of this project was to re-design book jackets for a book series.
The "Creative Bibles Series" is a series of creative handbooks written by advertising and graphic design gurus. These are small, easy to read books with lots of pictures to break it up. The kind of books you should always have handy because they work as quick motivators. These handbooks give the encouragement to be creative and step out of the box in order to be a success in your career field.
These books were written by Saatchi and Saatchi Creative direction Paul Arden, art director and designer George Lois, and award-winning Creative Director of johnson banks, Michael Johnson. These books are published by Phaidon, a global publisher of books on art, architecture, photography, design, performing arts, decorative arts, fashion, film, travel, and contemporary culture, as well as cookbooks and children’s books, in the United Kingdom. Each of these books address a different section of the creative process.
Most of the advises given in these books are to be creative and not to be scared to make mistakes and see things as opportunities to make the better of your career. They employ the mentality that “it’s wrong to be right and it’s right to be wrong” in order to encourage people to try new things and be creative with their career.
