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    In Brazil, canned food and vegetables are percieved as not natural and unhealthy. Bonduelle - a french family business established in 1853 that i… Read More
    In Brazil, canned food and vegetables are percieved as not natural and unhealthy. Bonduelle - a french family business established in 1853 that is reference in well-living through vegetable products - needed to prove wrong these widespread beliefs. Inkuba, the brand's digital agency, invited us to ditch the mainstream slow motion healthy food shots and happy farm workers and come up with a different and more honest approach. One to speak directly to Bonduelle's core consumers in Brazil: the food lazies. The solution: talking cutlery, simple tracked artwork and just a bit of advertising satire. Check it out. Read Less
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