This series featured interviews with several legendary hip-hop producers discussing their craft. Flud watches sponsored the series and each producer wore the new Flud BPM watch, which resembles an MPC - a pad based sampler. The videos provided exclusive content with well-respected producers while subtly showcasing Flud's new product. I had the pleasure of working with Jon Kim, who conceived the idea, produced the shoots, and conducted the interviews. The shoots took place in Los Angeles and New York.